Video Project

My video project is a promotional video for Sodexo dining at UPJ. I am an employee for Sodexo, and I also interned with them a few semesters ago. When interning, I learned how their marketing department operates. We are currently in need of new employees and we were trying to think of a good way to let people know what it is really like working for Sodexo; thus, came my video project idea. I got together with the Human Resources manager and the marketing manager and we set up a plan. We discussed what positions to highlight, key employees to speak with, and also logistics on when the best time to film would be for everyone. They really helped me get my ideas flowing. 

The form for this video is a compilation of photos, video interviews, and voice over descriptions. I did this so that it was not just my voice being heard the entire time. I wanted to feature different employees for my video. 

This video was a challenge to make, but actually a lot of fun! Since I work there, and know all of the employees, I felt comfortable speaking with them and taking photos of them. My favorite part about this project was hearing people's responses to "Why do you love working here?" There were a few responses that surprised me, but it definitely made me realize how lucky I am to have such great co-workers. 

The hard part about making this project was the editing part. I had no prior knowledge of video editing, so I basically taught myself how to use iMovie. Luckily, iMovie is a relatively user-friendly application. Although it was challenging, I found out that I actual enjoy video editing. Quite honestly, I surprised myself on what I was able to create. Did you know that it really is not that hard to take just the sound from a video clip? (I thought that would be impossible to do!)

Stylistically, I wanted the color scheme to be professional and to be the same colors as our company colors; blue, white, and red. The segments that were just text, I wanted to keep simple because the rest of the video was a bit busy. I also wanted to keep everything consistent throughout the entire video. For instance, in between the video interviews I would use 4 or 5 five photos. Also, I realized that some transitions work better between some photos than others. Also, I really like the "Ken Burns" feature for showing the image, but sometimes that would not work with photos, so I would put a more intricate transition with those photos. 

This project has taught me much more than I had anticipated. I learned how much goes into video editing. I also realized that just a few seconds a film, requires so much editing time. I really liked figuring out how to layering all of the components, such as, the videos, my voice, and the background sounds. I also learned what it is like to film in a work place. I had to be able to use my judgement of good photos. Because I was filming for a company, I had to make sure that everything happening in the video or photo adhered to company policies for safety, dress code, etc. Another important thing that I learned that I am sure I will use for my career is understanding photo release forms. As well as, trying to figure out what to do if people do not consent to the photo being used. This was especially hard when filming in a group setting.

Here is my project: https://drive.google.com/file/d/10SBAloqytnygAmmVxNzQwScJVwzcrZEN/view?usp=sharing 
or
https://www.youtube.com/watch?v=OX6cd6m1xac&feature=youtu.be